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And vice versa, often.

For example, I was not particularly enamoured by Lady GaGa’s Bad Romance, until I viewed it on Natalia’s site.

The video is so utterly diverting that I cannot help but hear the song in a different way, an utterly awesome way.

In sum, I highly recommend it.

In contrast, the following song by Italian singers Elisa and Giuliano Sangiorgi of the band Negramaro is much adored, but the video stinks.

Perhaps I am passing too much time on Radio Italia, but while my professed musical tastes endeavour to be worldly and awesome (Tinariwen, anyone?), my taste in Greek, Arabic and especially Italian music would make a grown man cry.

Eros Ramazzotti was my first love.

I have all his albums, and yes, I do flush a little with embarrassment at that fact.

But I defy anyone to hear Fuoco nel Fuoco and remain unmoved.

It is delicious, heart-quickeningly pop-esque and addictive.

Nevertheless, videos matter and in the case of Ti Vorrei Sollevare, let us open a new tab, browse some trivia and enjoy the song sans heinous visualization.

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